The service industry has been operating below the curve for far too long. From neighborhood establishments to venues grossing tens of millions of dollars, the level of organization and efficiency is far from what one would expect of legitimate businesses. As a result most venues either fail prematurely, or, blinded by their perceived success, leave a significant portion of potential profits uncollected ... completely unaware of what could have been. Our goal is to counteract this trend. Because "that's how it's always been done" is no longer a valid rationale.